Visit Athens – Content Creation Internship

Promote the Classic City as a destination through owned content and media relations

Overview

Visit Athens promotes the Classic City as a destination through owned content and media relations. As a marketing and communications intern, I was mainly responsible for creating and scheduling social media content for @visitathens, growing organic engagement through TikTok and Instagram Reels, and drafting and updating blog posts based on our SEO strategy. Other responsibilities include attending and promoting events and capturing new photo and video content when able. 

During my time at Visit Athens I:

• Increased social media engagement by 69%, total net audience by 279%, and Facebook’s post link clicks by 79%.
• Increased short-form video content views on TikTok and Reels by 315%.
• Created two Reels that reached more than 170K views, with an account average of 10k, and created four out of the top five most watched Reels.

You can learn more about my time at Visit Athens by checking out this full performance report of my internship and by reading this Grady InternViews article. 

My Top 3 Performing Reels

I created four out of the account’s top five Reels by leaning on TikTok and Instagram Reel trends and implementing strategies that would resonate with the Visit Athens audience.